Well, most of you may have come across this already: [link]
So they designed a new logo. Hm... Well, thanks for telling me in so much detail why I should love the new one and not like the old at all. O.o They put so much effort into being convincing that I took my time and put really much effort into being convinced.
... ... ...
But it just doesn't work.
I don't get their procedure. Seriously, they make a new logo, tell everyone how great it is and then (after all the work is done) let their deviants try to make a better one (what seems to be almost impossible after their explenation)? If they wanted the artists to participate, why was the community not asked in advance? Normally within a community like that one would expect to be asked, whether the logo should be changed or not. And then, if the najority sais yes, there should be a logo contest and then the vote for the best logo. But here it's the other way around. The logo is done! Why challenging the artists now? Looks pretty much like a fake to me. I would be surprised if they'd really choose another logo. Seems more like this whole thing was made up to create the feeling that the community was included in the re-designing - after all, we got our chance to make our own logo, didn't we?
Besides that I have to say that I prefer the old logo. It represents dA for years now. OK, the new one is planned to the last pixel and follows every rule of design perfectly but with this perfection it kind of lost all feel to it - at least for me. Art is not planned, it doesn't follow rules and it's not seeking for perfection in every line - that's what makes it perfect in it's own unique way. So the old logo wasn't balanced? And? Who said it had to be? It never was a problem for me. In fact it had a feeling of life and dynamic to it. It was interesting. It was deviant. The new one reminds me of a building block more. Something to fit in everywhere. I don't see the community mirrored in that.
Whatever, seems like the old logo is gone anyway. (I feel sorry for the guys who bought dA T-shirts and stuff. They'll have to buy it all again to not be old-fashioned now ^^) I kind of still hope that an artist manages to create a better logo then the staff did and that the community gets to see the results and vote for them at all.
So much for my oppinion. I'd like to know what you think about the new logo and dA's Epic Logo Challenge!